Feature : Celebration of Girl

The Celebration of Girl

* Das Barnali

Nation celebrates Girl Children's National Day morning. On January 24 of each year, we celebrate the child, recognizing their equality in the case and its position in the community and together we are committed to the fight against the disadvantages of discrimination and inequality that the child is facing in our society.

However, it is very unfortunate and disturbing that the very Since 1961 the proportion of the child in the country has steadily declined. We are in 2017 and we are approaching the end of the second decade of this century, but we can not reverse this trend.

A woman is educated and economically independent and respected both at work and at home, it's hard to imagine the reality that many of those sections of the Indian society only want one child, and do not want to have a girl. And they will do everything to make sex selective removal of the fetus is female.

Although some of the girls who are filmmakers really big in various fields, and the fact it is difficult for most girls born in India is that they are still deprived of basic rights such as equal access to education, health and survival handicapped economically, abuse and rape. According to census data, sex among children decreased (CSR) from 945 in 1991 to 927 in 2001 and 918 in 2011. This is an important indicator of women's unemployment, which reflects both the discrimination of birth before check-in and discrimination against girls after birth.

The wide-ranging social discrimination against girls, and ease of availability, accessibility and misuse of subsequent diagnostic tools necessary to curb corporate social responsibility. This has had a troubling reality for treatment, leading to the launch of Betty Betty program Bachao Padhao (BBBP) which has been designed and conceived after a series of consultations between the multi-stakeholder pan India.

The main objective launched by Prime Minister Shri Narendra Modi January 22 2015 Panipat, Haryana, is to improve corporate social responsibility to reduce BBBP and address other issues related to women's empowerment, along the continuity of the life cycle. This is a development effort for two years triministerial women and children raised standards and health and welfare of the family and human resources development; ask is the nodal ministry standards. This system is unique in that it undermines the mentality and customs rooted in the patriarchal Indian society prevailing methodology.

And adopted multiple strategic sectors to implement BBBP program, which includes a national awareness campaign aims to amend the promotion of mentality, with a focus on the local community through innovative interventions; (PC and techniques of prenatal diagnosis) from the Ministry of Health of the Union and to promote girls' education through infrastructure user-friendly for girls in schools and the effective implementation of the right to education.

Initially, the program was implemented BBBP in 100 districts across the country. During the last year he was able to create a vision and enthusiasm in the community through the promotion and wide in various media, including radio, television and film, digital media and social media. Ritual son disputed campaign focus back and forth through the promotion of mass marriages simple, and support women's rights to inherit and own property, local hero reward those who challenged the social norms of social standards, the involvement of young people, including men and children. . And was able to shed light on the problem of declining corporate social responsibility to provide data disaggregated by sex (Guddi Gudda plates) on the birth of children.

The campaign is committed to the communities policy and advocacy on many levels through dialogues by Gram Panchayats at various levels. Field workers that approved the activists in the field of social health (ASHA), Anganwadi worker (AWW), to help nurse midwife (ANM) and the members of self-help groups, elected officials, religious leaders, community leaders, etc.

It has also been optimized and social media platforms to improve the collection of BBBP, particularly among young people, to spread positive messages about the value of girls in the public domain.

In the second year of implementation of BBBP, it is expanded approach to the strict implementation of the law and computer techniques prenatal diagnosis, as well as with special attention by the Ministry of Human Resource Development in the education of girls. In addition, they are considered a greater focus on the record of teenage pregnancy, and delivery 

* The author is a freelance writer and professional development of communication, currently the president of SOS Children's Villages communications in India. Recognizes the PMU contributions, BBBP, M / O for the development of women and children. Personal opinions.